“IT consumerization” is a spectacularly bad buzzword just about any way you look at it. Grammatically, it’s an attempt to coin both a verb (”to consumerize”) and an abstract noun (”consumerization”) derived from that verb at the same time; so it’s a new coinage derived from an equally new coinage, which gives it a kind of compound awkwardness and ostentatiousness. And then there’s the fact that it’s not entirely clear at first glance whether the term refers to the “consumer use of IT products” or the “IT use of consumer products” (it’s the second definition).
by Jon Stokes
Read Ars Technica