Doug Ruschman knows that his job is as much about understanding how college students think as it is about knowing how technology works.
Ruschman, director for web services at Xavier University, a medium-sized Jesuit university in Cincinnati, is realistic when assessing his customers’ psyches. He knows that students today have been raised in a world where access to information is instantaneous, and that downtime — even a small amount — might turn them off permanently.
Karen D. Schwartz
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