Web 2.0 enables companies to build dynamic networking communities and foster ad hoc collaboration. This can be great for businesses, as they can gain insights and feedback in hours instead of weeks or months. However, the trusting, collaborative and open nature of the Web 2.0 environment is precisely what makes it ripe for malicious exploitation. Social media, file sharing, instant messaging, streaming media and mobile apps have not only taken over our personal lives, but also have made irreversible inroads into our businesses.
by Patrick Sweeney
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