Social networking sites, primarily Facebook and MySpace, offer some interesting marketing possibilities for higher ed. But which sites to use, and in what ways? In this second half of a two-part interview with higher education marketing expert Bob Johnson (part 1 here), we asked Johnson how best to spend limited marketing dollars, and what role–if any–print still plays.
Johnson, who consults on issues around online marketing in higher education, blogs regularly at bobjohnsonblog.com and posts a weekly link to a noteworthy college or university Web site here.
by Linda L Briggs
Read Campus Technology