"Divining the future of technology and e-content—and the relationships between the two—is, at best, an inexact science. What appears in the headlines of articles in daily or weekly newspapers and magazines will not usually present a fully formed trend, but the bellwethers are often there to provide some productive avenues for further exploration.
In an E-Content column in the November/December 2004 issue of EDUCAUSE Review, I explored how some then-current headlines highlighted changes in four factors relating to higher education e-content.1 However, if one is going to use headlines as a way of intuiting the future, it is important to recognize that headlines are dynamic, not static."
http://www.educause.edu/apps/er/erm05/erm0512.asp