“Ball State University in Muncie, Ind., is making available to students
a service that will provide medical consultations with students via
their dorm PCs. Using the interactive ‘iSeeTV’ technology, students
will be able to consult with an onscreen nurse, while speaking by
phone. A nurse can show customized multimedia content to the student.
Because the nurse cannot see the student, privacy is maintained, which
is crucial to teens who might not seek needed treatment otherwise.
iSeeTV, created by UK-based Media Logic, is a service that enables
audio, visual, and multimedia contact between an organization’s call
center adviser and an end-user, who converse by telephone.
The consumer
sees the adviser and personalized content on TV or PC. Unlike
broadcast, which delivers one signal to many homes, iSeeTV is
narrowcast, delivering one signal to one home device.”